Insider Mobile Strategy: A Storytelling Approach to Creating and Getting Traction on Mobile Strategy

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Since you know mobile is critical to the success of your business in the next few years, you probably already have the beginnings of a mobile strategy (or are in the process of developing one.) How do you convince everyone else in your organization to buy in, change direction, and invest?

Come join us as Kate Pientka, Senior Mobile Marketing Manager for UPS, explores the basics of mobile strategy and using storytelling to build excitement and buy in across your organization.